Our /re/PURPOSE Collection, the very first of its kind, is a sustainable approach to timeless rugs. Comprised of uniquely plush recycled plastic, these hand-knotted rugs are a luxurious yet eco-conscious solution to the need for hard-wearing and stain-resistant rugs.

Discarded polyethylene components – that would otherwise find their way into the ocean or landfill – are processed using heat and water (then itself recycled) to create a surprisingly soft and robust yarn. Its fine, matte appearance is almost indistinguishable from wool. However, the inherent qualities of the recycled plastic fibre offer even greater durability, resisting accidental spills and fading as well as being bleach cleanable. Awarded ‘Best Sustainable Product’ at Decorex 2019 & The English Home Magazine’s ‘Editor’s Choice’.)

Sustainable and durable: we like to think this collection is for living and for life.


One of the most often asked questions we receive is ‘how do I care for my rug’. Acidic spills, such as animal excrement and sick, are some of the harshest stains to remove from any rug with everyday spills being equally irritating – and yet we all need to carry on with life and living even with a beautiful new rug!

Our /re/PURPOSE range of high-performance rugs are made for this kind of everyday hard-living. Naturally moisture-resistant, stains sit on top of the fibres before ever being absorbed into the pile where the structure of rug fibres can be altered.

/re/PUROSE is also a hard-wearing fibre. It received commercial grade after a 50,000 rub count showing no signs of distress – meaning they will withstand high traffic of busy households as well as hotels and offices and other commercial spaces.


The environmental impact of plastic waste across the world cannot be debated and we are thrilled our /re/PURPOSE helps to provide one small part of the solution for that waste.

Discarded plastic, non BPA, water bottles are recycled in commercial facilities in India and then repurposed into fibres that can be woven into rugs. Each rug is made of 100% recycled plastic – even down to the warp and we also use recycled plastic bags to ship these pieces.

We have worked for nearly three years to research and employ proprietary process to transform these sustainable fibres into a soft and resilient material that mimics the touch and feel of wool. We use construction that is also permanent – hand-knotted and handwoven rugs are built to last for generations versus other types of rugs and carpets that end up in landfills due to latex or foam needed to create them as cost-saving measures.


We were told by one of our first /re/PURPOSE clients that she needed a ‘bullet proof’ rug for her children’s home studio space. Three days after her /re/PURPOSE rug was installed, she rang panicked that her children had spilt paint all over the new rug. She was advised to simply rinse the paint away with warm water; the paint washed right off of the rug and the client was thrilled.

/re/PURPOSE is easy to clean as the very nature of recycled plastic means spills and stains do not infiltrate the fibre. And if a stain has been left sitting on the rug for ages and resists moving with warm water, it can be treated with diluted bleach.


Because /re/PURPOSE is moisture resistant, it is ideal for use outdoors. Stain-resistant, weatherproof and easy to clean, making a stylish addition to outdoor living.


All of our rugs can be made using /re/PURPOSE PERFORMANCE fibres – this means that colours, scale, size and pattern can all be customised for your precise use. We then create a digital rendering of your choices to illustrate how your piece would look as a rug. Once approved, we send this off to our weavers where a CAD image is created, starting the production process in full.