Treading Lightly, Designing Boldly: Our Commitment to Sustainability
Sustainability has always been woven into the fabric of Jennifer Manners Design. Since our founding, we have sought to create elegant, handcrafted rugs that are not only beautiful to live with, but that also honour the world we live in.
Our B Corp certification marks an important milestone in that journey. It reflects years of thoughtful action and innovation, guided by a belief that design should be both purposeful and enduring. As a certified B Corp, we are proud to join a global community of businesses committed to high standards of social and environmental impact.
Our Pathway: Three Principles That Shape Everything We Do
At the heart of our sustainability strategy are three principles that guide how we work, create, and grow:
1. Purposeful Production
We work directly with artisan communities across India, Nepal and beyond, preserving generational skills through fair wages, safe working environments, and long-term partnerships. Our rugs are not mass-produced—they are slowly and skillfully made, each one a lasting object of beauty.
2. Better Materials, Smarter Design
Our /re/PURPOSE PERFORMANCE collection transforms recycled plastic bottles into yarns so soft and refined that they are indistinguishable from natural fibres. These rugs are durable enough for high-traffic areas, yet elegant enough to sit comfortably within the most refined interiors. It’s our answer to the urgent question: how can sustainability and luxury truly coexist?
3. Progress Over Perfection
Sustainability isn’t a finish line—it’s an ongoing commitment. From reducing waste in production to rethinking how we ship and package our rugs, we continue to evolve every aspect of our business to minimise our environmental footprint. Becoming a B Corp holds us accountable and provides a clear framework to measure and improve how we operate.
Why B Corp Matters
To us, B Corp is not just about meeting standards—it’s about living up to values. The assessment challenged us to examine our impact from every angle: our governance, our environmental footprint, our relationship with workers and partners, and how we contribute to the broader design and artisan communities. It celebrates businesses like ours that seek to do better, for people and for the planet.
A Shared Journey
We know that sustainable design is not a solo endeavour. Every decision made by our clients, collaborators, and community helps drive change. Whether you’re specifying one of our rugs in /re/PURPOSE PERFORMANCE fibres for a high-traffic hospitality project or choosing a custom hand-knotted wool piece for a family home, your choices matter. Thank you for joining us on this journey.
Our sustainability-driven initiatives—and the evolution of our B Corp journey—are just the beginning. We look forward to sharing more as we continue to learn, refine, and design with care.
To learn more about our B Corp certification, the /re/PURPOSE PERFORMANCE fibres, or how we are reducing our environmental impact, please get in touch with our team or explore our collections online.
